12 Best Practices for Real Estate Marketing Success

marketing planning

Written By Ryan Humphries

Posted on September 30, 2021


Whether you’re an independent real estate agent or a real estate business owner, using modern marketing methods is more essential than ever. With so many competitors vying for the attention of buyers and sellers, you need to put yourself at the forefront of the industry.

To help our readers understand what they need to get ahead in the real estate marketing game, we’ve compiled a list of the 12 best real estate marketing practices. Let’s dive into each best practice in more detail below:

1. Build an Online Presence — Create a New Website

Building an online presence is more important than ever for successful real estate agents. Start your marketing journey by building a website that can act as a digital agency shop for your business.

2. Personalize Your Approach

Whether you’re writing copy for your website or developing the copy for a new listing, you need your approach to be personal. There’s nothing more off-putting than a listing description that sounds like it’s computer-generated.

3. Use TownSites

TownSites is a real estate marketing platform that allows you to become a real estate authority in your region. By helping you develop a localized website and weekly newsletter, TownSites provides you with all the tools you need to become a local real estate influencer.

As you position yourself as a real estate knowledge hub in your area, you can increase your lead generation and conversion rates.

4. Take Advantage of Social Media Accounts

Instagram, Facebook, and other social media platforms continue to grow in popularity with homebuyers. If you don’t already have social media accounts on all the major sites, it’s time to start developing your presence. Start posting regularly to increase your engagement.

5. Use Social Media Ads (PPC)

While an organic social media presence is essential, these platforms are also excellent for PPC (pay-per-click) ads. You can advertise listings on social media, and you’ll only have to pay for ads that users click on.

google my business

6. Use Google My Business

Google My Business allows you to input your personal business details, such as your address, phone number, photos, and more, into the Google search engine. This will create an official business listing, which provides your agency with professional credibility. Past clients can also use this listing to review your services.

7. Provide Free Education and Seminars

By holding free local seminars to educate first-time homebuyers, you can develop relationships with future buyers and provide value to families in your area.

8. Develop Logo-Focused Giveaways

If you’re hosting open houses, seminars, or any other in-person events, having logo-focused products available for free is an excellent way to develop your brand recognition. Consider pens, coasters, coffee mugs, and other simple items.

9. Ask for Positive Testimonials from Happy Clients

If you have a good relationship with a client, ask them for a testimonial that you can post on your website or marketing materials.

10. Use a Mobile-Friendly Website

If you develop your own website for real estate marketing purposes, it’s critical to consider the benefits of a mobile-friendly website. As mobile browsing traffic is now more prevalent than traditional browser traffic, it’s vital to build a website that is responsive to mobile visitors.

Fortunately, most web builders include tools that allow you to automatically convert your website for mobile traffic.

Also, this is another factor that Google will consider when ranking your website. So, even if you don’t plan on having many mobile visitors to your site, it pays to make your website mobile responsive for search engines.

11. Hire a Professional Photographer

Gone are the days when you can rely on your personal photography skills to sell a home. If you want to impress potential clients and homebuyers, your listings’ photos need to be as professional as possible.

12. Expand Your Photo Variety

While it’s critical to provide a large catalog of photos of the property you’re selling, expanding your photo options is also important. So, what does this mean? Make sure to take some photos of the neighborhood, including the streets, local parks, local schools, and more.

Potential homebuyers will want to purchase a property that benefits from good surroundings.

Explore the Benefits of TownSites Today!

Now that you understand the best marketing tools for real estate agents, it’s time to put them into practice. If you’d like to benefit from all the advantages supplied by the TownSites platform, schedule a call with our team today. We’re here to make you the most successful real estate agent in your area!

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