Adding links to your content give the reader who is searching for more information somewhere to keep reading. Additionally, links are a very helpful addition to an article when optimizing it for SEO. So let’s see if we can’t add a healthy dose of links to our article.
Contextual links are links that appear within your text, like this. Wherever possible, add contextual links to connect our Content Article to other relevant sources of information on the Internet. To add a contextual link:
- Find some text in your Content Article that would benefit from a contextual link, This mention of a downtown Northville restaurant could use a contextual link to the restaurant’s website.
- Highlight the text and then click the icon in the toolbar.
- Enter the URL in the box provided. Click the blue ⏎ button when done.
In some cases, you might want to link to another page on the TownSite. In that case, just start typing in the box and the page name will appear for you to click on.
Call to Action Button
A great way to end the Content Article is to place a Call to Action Button at the end of the text, allowing the reader to continue learning about the subject at hand once they’re done with the article. Here’s how to do that.
First, decide where you want your Call to Action Button to link to when pressed. For instance, in our example we might want to add a button that links to Downtown Northville’s web page that explains the Twist and its events and businesses.
- Place your cursor at the bottom of the document and click Add ET Button in the toolbar.
- In the box that appears, enter the following:
- Link: Enter the URL of the page you want to link to.
- Type: Choose small or big.
- Color: Leave unchanged.
- Content: Decide what the button should be labeled. For example, “Learn More about the Twist“.
- Open link in new window: Select yes.
- Click Ok.
The Call to Action Button will be inserted as a shortcode in the document.
Your Content Article should be ready to go now. Let’s look into how to publish it to the TownSite and to Social Media.