Community Updates are frequently needed on TownSites, but very easy to produce. You will need:
- A news update from the Community. You can find this by browsing the given Community Resources for a topic of Interest. This could be:
- A local business promotion, grand opening or other business-related update
- An update or meeting from a local authority such as the City Hall or the Chamber of Commerce
- An event going on in or near the Community
- Any other community-related topic of interest. Click here for more information on searching for subject matter.
- A relevant and interesting image to go with our update. Use the guide in this article for finding a good image to use.
- A URL to a page that has more information on the topic.
Once you have the above at hand, it’s time to create the Social Media Post. We’ll be using our AI companion Jasper to help do this quickly and easily.
In the example here, we’ve found a post on downtownnorthville.com regarding an upcoming public lecture from Northville’s mayor. Let’s turn this into a Social Media Post for our TownSite.
Getting Started
- Open a new tab and log into Jasper. (View login instructions)
- Once logged in, select Templates → Documents → Start from Scratch.
You should now see a screen similar to the one pictured here.
Begin by entering the Customer’s Tone of Voice into the box marked Tone of Voice. Click here for information on where to find this.
Creating the Social Media Content
Generate the Facebook Post Content
- Copy and paste the update from the website into Jasper’s document editor.
- In the Command Box below, enter the command “Rewrite the above as a Facebook post” and click Run Command.
Jasper will write a Facebook post based on the content you’ve provided.
Be absolutely sure to fact-check what Jasper writes. Never automatically assume any extra content is factual. For instance, has Mayor Turnbull actually been serving since 2021? Best to look this up and find out.
- Copy Jasper’s output and set it aside. This will be our Facebook Post Content.
Generate the Instagram Post Content and Hashtags (if applicable)
If the Customer has an Instagram page, we will need to generate Post Content for the Instagram post. This is simple:
- Click the Retry Last Output button at the bottom of the page. Jasper will write the post again. We can use this re-written text for the Instagram Post Content. Copy it and set it aside.
- Now delete Jasper’s response and enter the command “Generate hashtags for the above“. Jasper will generate Hashtags for your content article. Copy the first 3 and set them aside.
Generate the Twitter Post Content (if applicable)
If the Customer has a Twitter page, we will need to generate a tweet for them next. Here’s how:
- On the top center of the page, click the Power Mode icon (1). Then, in the left-hand menu, click Tweet Machine (2).
- Under What is your tweet about?, enter the title and introductory paragraph of your Content Article. Enter the Tone of Voice in the Tone of voice field.
- Click Generate AI Content. Jasper will write a list of tweets.
- Copy the one that you feel would work best as your Twitter Post Content and set it aside.
Scheduling the Content Update
Now that we have the content we need to post, let’s go back to the Customer’s TownSite Dashboard and schedule the Community Update.
From the left-hand menu on the TownSite Dashboard, select Social Auto Poster → Quick Share.
Scheduling the Facebook Post
On the next page, fill out the following fields:
- Post Image (1): Upload the image you selected for the Content Update prior to writing the post content.
- Message (2): Paste the Facebook Post Content.
- Link (3): Paste the URL that goes to the page with more info on the topic.
- Schedule (4): Click this field and select when the content should post. The time to post should have been included in the task assigned to you.
Next, in the Networks section, toggle the Facebook field ON and choose the Customer’s Facebook account under Select Accounts.
Under Share type, Link posting should be selected.
Scroll down and click the blue Publish Post button. The Facebook post should be scheduled.
Now we’ll have to do the same thing for Instagram and Twitter (assuming the Customer has those platforms set up).
Scheduling the Instagram Post (if applicable)
To schedule the Instagram Post:
- Fill in the Post Image, Link, and Schedule as before.
- In the Message field, enter the Instagram Post Content, followed by the Hashtags.
Next, in the Networks section, toggle the Instagram field ON and choose the Customer’s Instagram account under Select Accounts.
Scroll down and click the blue Publish Post button. The Instagram post should be scheduled.
Scheduling the Twitter Post (if applicable)
To schedule the Twitter Post:
- Fill in the Post Image, Link, and Schedule as before.
- In the Message field, enter the Twitter Post Content, followed by the Hashtags.
Next, in the Networks section, toggle the Twitter field ON and choose the Customer’s Instagram account under Select Accounts.
Scroll down and click the blue Publish Post button. The Twitter post should be scheduled.
