Throughout the Documentation, certain key terms are capitalized. These terms always refer to the same thing, detailed below.
- Documentation: This document. Acts as a “one truth” for TownSites processes.
- Customer: A subscriber of the service.
- Service: The collection of services, specified above, included in the subscription for which the customer pays.
- TownSite: A community website created and provided by TownSites as part of our Service, features of which are specified above.
- Newsletter: The TownSite newsletter, specifically the one which sends updates to Mailing List contacts on a regular basis.
- Mailing List: The Newsletter mailing list, hosted on the customer’s TownSite and accessed via the Customer Backend.
- Social Media Channel: A social media account moderated by TownSites on behalf of the Customer.
- Short-form videos: Quick portrait-oriented clips that you’re used to seeing on TikTok and Instagram reels. It’s used to provide your viewers with quick updates and news flashes about your community. Short-form video is great because it attracts attention quickly and is simple to create.
- Long-form videos: The landscape-oriented videos that you’re familiar with seeing on YouTube and your Facebook feed. It’s generally longer: a few minutes long (as opposed to seconds), more informative, and in most cases more interesting and involved than its short-form counterpart.
- Associate: One who maintains Customer accounts. Has login access to the Primary Backend, the TownSite Backend, and ActiveCampaign.
- Administrator: An Associate who also handles administrative tasks (e.g., Nick).
- ActiveCampaign: Our CRM. Holds contact information of Leads and Customers. Tasks are viewed on ActiveCampaign.
- Contact: A contact record logged in ActiveCampaign. Represents a Customer or a Lead.
- Stripe Customer: A customer record in Stripe. Represents a Customer.
- Primary Dashboard: The main dashboard for TownSites. Used to view Customer onboarding records, payment info, and the Documentation. See Logging In.
- TownSite Dashboard: The dashboard of an individual TownSite. Used for maintaining TownSites. See Logging In.
- TownSites User: A user record on the TownSite Dashboard. Represents a Customer.